The first phase had as its objective the promotion of this celebration at a national level, in which the premises and contents of Holy Week in Spain are well known. The accent was placed on the protagonists, on the people who carry the “Pasos” on their shoulders and on the organizers of each “Cofradía” (Brotherhood). In the feelings and emotion that leads them to carry out, year after year, a physical penance involving great effort, not exempt from suffering. To achieve this, a selection of processions and brotherhoods was decided upon to show the diversity of the “Pasos” and the different ways in which believers collaborate or approach them. And, with all this, generate an emotional message, capable of having a calling effect on local tourism.